![]() ![]() The site inspired a number of other rating communities before being deleted for violating Livejournal's terms of service. In early 2003, Livejournal user bigexpy launched the rating community "NonUglies", where other Livejournal users submitted photos of themselves to be voted upon before being accepted into the community. Eventually, the "Meet Me at Hot or Not" matchmaking component was added to the site, which allowed subscribed users to create dating profiles and connect with other members. Initially, the site limited users to uploading and rating photographs. On June 17th, 2014, a new iteration of the mobile app was released via iTunes and Android app stores, which offers a geosocial networking feature that has become a standard through competitor apps like Tinder and OKCupid, a user-voting system based on a scale of attractiveness and a real-time "Hot List" leaderboard that ranks the most attractive users in local proximity. In May 2013, a new version of the mobile app was released under the new ownership of the UK-based dating site company Badoo, which has garnered more than 10 million users in the United States within the first year. ![]() The app allowed registered users to rate photos, narrow results by geographic location and send other users virtual gifts. On January 22nd, 2009, Hot or Not released a free iPhone app on the iTunes digital media store. Each used an interface that allowed users to upload and rate photographs. On January 20th, 2000, a similar site was launched by MIT freshman Daniel Roy. On July 6th, 1999, the first rating site was launched by web entrepreneur Michael Hussey. On April 2nd, 2012, TechCrunch reported that Hot or Not had been bought by the United Kingdom-based dating site Badoo. On February 8th, 2008, the site was sold to Avid Life Media, owners of the dating service Ashley Madison, for $20 million. On September 18th, TechCrunch reported that Hot or Not had decided to abandon the free model after being inundated with spammer accounts. In April of 2007, Hot or Not disabled the paid subscription requirement for connecting with other members, which resulted in a 60% traffic increase. In January of 2001, the site added a dating component for paid subscribers to interact with other members. A few months later, the site was scored as a Nielsen top 25 advertising domain. ![]() According to a 2005 New York Times article, Hong and Young decided to make the site after a friend of their's remarked that an attractive girl was a "10." According to a 2007 TechCrunch article, the site had accumulated over 40,000 visits by the end of its first day. On October 29th, 2000, the site "Am I Hot or Not?" was launched under the domain name by California-based engineers James Hong and Jim Young. The site also offers a matchmaking dating service for subscribed users to message one another and send virtual gifts. Hot or Not is an image rating site where user submitted photos are scored based on level of attractiveness. ![]()
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